Simple, honest pricing
Start free. Upgrade when you're ready for deeper insights and unlimited AI coaching.
Free
£0
Forever free, no card required
- ✓Up to 30 days of data analysis
- ✓Basic FitScore calculation
- ✓3 AI insights per week
- ✓Apple Health & Google Fit import
- ✓Weekly summary report
- ✓Email support
MOST POPULAR
Pro
£7.99/month
Billed monthly · cancel anytime
- ✓Unlimited historical data analysis
- ✓Advanced FitScore with sub-scores
- ✓Unlimited AI insights & predictions
- ✓All data sources (Fitbit, Garmin, Oura)
- ✓Daily personalised coaching brief
- ✓Priority support & early access
- ✓Export insights as PDF
- ✓ML model contribution opt-in
Powered by a purpose-built ML engine
FitFord doesn't use generic AI. Our models are trained exclusively on health and biometric data for clinical-grade accuracy.
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Pattern Recognition
Our ML models analyse correlations across 40+ biometric signals to surface non-obvious health patterns.
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Predictive Insights
Forecast HRV dips, sleep debt and recovery windows up to 5 days ahead based on your historical baseline.
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Privacy First
All models run locally for personal data. Aggregated ML training uses fully anonymised, opt-in data only.
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Continuous Learning
Your FitScore improves over time as the model learns your personal baseline and seasonal patterns.